Understanding Conversation Records

One of the most valuable features, if not the most valuable feature, of your MOPO AI Agent is its ability to capture detailed conversation records. The data contained within these conversations can be extracted, analyzed, and used to inform your business strategies going forward.

You can review a summary of these conversations and download detailed reports as .csv files, allowing you to gain valuable insights into the interactions between your site visitors and your agent.

Summary

This section provides a high-level overview of the key metrics related to your MOPO AI Agent’s interactions. It includes essential data such as the number of unique users, total conversations, and the average duration of each interaction, giving you a quick snapshot of your agent’s performance.

Metric	Description
Unique Users	Number of unique visitors who have interacted with your agent.
Conversations	Total number of conversations with your AI agent.
Conversations this month	Total number of conversations with your AI agent during the current month.
User messages sent	Total number of messages sent by visitors to your agent.
Conversation time	Average duration of conversations with your agent.
Skills Invoked	Total number of skills used by your agent.
Web pages views	Total number of web pages visited by users, either by clicking on links in agent responses or through “Answer with URL” skills.
Average messages per conversation	Average number of messages exchanged in each conversation.
Average conversations per user	Average number of conversations per unique visitor.
Average conversation duration	Average length of a conversation.

Reports

This section provides detailed logs and analytics, offering insights into conversation topics, web page views, and frequently used skills, allowing you to track and analyze your agent’s activity.

Metric	Description
Conversation Data	A complete log of all visitor conversations.
Conversation Topics	The most frequent topics your visitors inquire about through your AI agent.
Web Page Views	The most popular web pages viewed by your visitors via your agent.
Skills	The most frequently used skills by your agent.
Unanswered Questions	The most recent questions that the agent was unable to answer based on the available knowledge.

Conversation Data Fields

The .csv file for Conversation Data provides a detailed log of every conversation your visitors have had with your agent. Below is a description of the data fields included in each record:

Data Field	Field Description	Example
User ID	Unique MOPO User ID for the visitor	user_cjgwtiijhjunsfdklyw3
Consent Timestamp	Date/time (UTC/GMT) the visitor consented to data use	2024-08-01 17:46:26
Hubspotutk	HubSpot’s unique visitor identifier	17d82ef720e3d76e88627ddaaadb3f85
Act-On Beacon	Act-On's unique visitor identifier	CBBWDDDDDDZWBTYMMT-LYKV-XKUM-HKHZ-LTVLYJHJKVWZDLUWMJUHY-JCVU-XKHB-CZIL-VUXCLJTZTZMLDHJm-hg_JhtDD
Adobe Munchkin	Adobe Marketo’s unique visitor identifier	id:360-KCI-804&token:_mch-website.com-1721290766483-19826
Salesforce Pardot ID	Salesforce Pardot’s unique visitor identifier	486590360
Mautic ID	Mautic’s unique visitor identifier	123
Klaviyo ID	Klaviyo’s unique visitor identifier	123
Conversation ID	Unique Conversation ID from your MOPO AI Agent	conversation_9kpheyt3ys9pboykype9
Conversation Link	Clickable link to view the visitor’s entire conversation with your agent	https://agent.mopo.life/?url=website.com&conversation_id=conversation_9kpheyt3ys9pboykype9
Start Time	Time when the conversation began (UTC/GMT)	2024-07-29 14:46:26
End Time	Time when the conversation ended (UTC/GMT)	2024-07-29 14:58:37
Duration	Duration of the conversation (Hours:Minutes:Seconds)	0:07:43
User Messages	All messages the visitor sent to your agent, separated by newline characters	[“Tell me more about, products”, ”‘Tell me more about CRM systems”]
Topics Clicked	All conversation links clicked by the visitor, related to topics within the agent’s answers	[“product”', “crm systems”]
Pages Visited	Web pages visited by the user through links provided by your agent	[“https://website.com/learn/blog/3-ways-keep-departing-sales-reps-stealing-your-clients/", “https://website.com/learn/blog/best-practices-crm-marketing-automation-integration”]
Skills Used	Skills your agent deployed during the conversation	[“Book a meeting - Google Calendar”, “Inbound Lead - Call Immediately”]
Conversation	Complete record of the conversation, with messages exchanged between the visitor and your agent	<<"Human">>Tell me more about products\n<<"AI">>Our products are designed to streamline your marketing automation needs.\n- We offer a comprehensive marketing automation platform that includes email marketing, social media management, and analytics.\n- Our platform integrates with CRM systems to provide seamless data flow and enhanced customer insights.\n- We provide solutions tailored to various industries, ensuring that our tools meet specific business requirements.\n- Our products are designed to improve customer engagement, increase lead generation, and optimize marketing campaigns.\nIs there anything else I can assist you with?\n<<"Human">>Tell me more about CRM systems\n<<"AI">>CRM systems are vital tools for businesses to manage customer relationships effectively.\n- They help save time, reduce costs, and increase productivity for sales and customer service teams.\n- CRM systems improve access to customer data and enhance relationship management, with 74% of users reporting better data access.\n- Integration with marketing automation systems can lead to increased revenue, accuracy, and customer intelligence.\n- Challenges include system customization and integration, with 56% of users finding customization a major challenge.\nIs there anything else I can assist you with?
Skill Name - Information prompt	Dynamic field that contains the u ser input for the answer with form skill	773-702-1000
Webpage Started On	Field that contains the URL that the user was on when they started the conversation	https://website.com/page1