Link Tracking Configuration

Easily configure how your MOPO AI Agent tracks link performance using customizable UTM parameters.

Link Tracking Configuration

Toggle link tracking on or off to control whether your AI Agent appends tracking parameters to shared links. This helps you monitor traffic sources and campaign effectiveness through your analytics tools.

UTM Parameters

Customize the UTM parameters that will be automatically added to links shared by your agent. These parameters help you identify where your traffic is coming from and how users are engaging with your campaigns.

Setting	UTM Parameter	Description
Source	utm_source	Defines the origin of your traffic, such as act-on.com.
Medium	utm_medium	Specifies the marketing medium, e.g., AI-Agent.
Campaign	utm_campaign	Names the campaign to track specific efforts, e.g., AI-Agent-Conversation.
Term (Optional)	utm_term	Used for tracking keywords, typically in paid search campaigns.
Content (Optional)	utm_content	Differentiates similar content or links within the same campaign, useful for A/B testing.

Important notes:

• UTM parameters are case-sensitive.
• Use hyphens or underscores instead of spaces or plus signs in parameter.
• Only utm_source, utm_medium, and utm_campaign are required; utm_term and utm_content are optional.
• Keep naming conventions consistent across your organization for better reporting.
• If any UTM fields contain special characters, they will be URL-encoded during transmission (e.g., spaces become %20). Your analytics tool will automatically decode them back to the original text when displaying the data.

Tracking UTM Parameters in Google Analytics

Once link tracking is enabled and your UTM parameters are configured, you can monitor the performance directly in Google Analytics. Follow these steps to locate your UTM data:

How to View UTM Data in Google Analytics 4 (GA4)

1. Log in to Google Analytics
   Go to analytics.google.com and sign in to your account.

2. Select the Correct Property
   Choose the GA4 property associated with your website where the tracked links are directing traffic.

3. Navigate to Reports
   In the left-hand menu, click on Reports.

4. Go to Traffic Acquisition
   Under Lifecycle, select Acquisition > Traffic acquisition.

5. Customize the Report to View UTM Parameters

   • In the table, click on the dropdown where it says Session default channel group.
   • Select Session source/medium to view traffic by your utm_source and utm_medium.
   • For campaign tracking, select Session campaign to see your utm_campaign data.

6. Use Filters for More Detail
   You can apply filters or secondary dimensions to include utm_content or utm_term if you're using them.

7. Analyze Performance
   Review metrics like sessions, engagement rate, conversions, and more, based on your UTM parameters.

For more information, visit Google's official documentation on UTM parameters.